From April 10 to 13, 2025, the Jinuo – Asia-Pacific International Pet Products Exhibition (APPS) was held at the Qingdao International Expo Center. As an annual grand event in the Asia-Pacific pet industry, the exhibition attracted over 800 exhibitors from 25 countries and 30,000 international buyers, covering the entire pet industry chain including food, products, and medical care. Our representatives participated for the first time, focusing on diverse market demands and compliance certification systems across the Asia-Pacific region to gather critical data for global market layout.
Multi-dimensional Market Scanning: Capturing Regional Consumption Differences
Through visits to core exhibition areas for Japan-South Korea, ASEAN, and Australia-New Zealand markets, three distinct market characteristics were summarized:
Northeast Asia (Japan & South Korea)
- Japan: Inquiries for JAS organic-certified products increased by 35%, with KC electromagnetic safety certification becoming a mandatory requirement for smart devices. Compact, aesthetic designs dominate purchasing decisions.
- South Korea: KC certification serves as the entry threshold for intelligent equipment, with consumer preferences leaning toward small-sized, visually appealing products.
Southeast Asia (ASEAN)
- Tropical countries like Thailand and Indonesia show strong demand for mosquito-net pet beds and antibacterial feeding bowls. Price sensitivity centers around the $2-$8 range, with SIRIM/SNI-certified products achieving a 25% higher conversion rate.
Australia & New Zealand
- Organic sisal cat scratch boards and corn-starch degradable toys attract 1.8 times more footfall than ordinary products. Certifications such as AsureQuality organic standards have become prerequisites for entering local supermarket channels.